Trendsetter Group Ltd
Trendsetter Group (Trendsetter Group Ltd) is a building company based in Uxbridge, London. A number of the company's online reviews were written by people with a documented connection to the company, including staff and people sharing a surname and address with someone who works there.
Several reviewer accounts changed their display names after evidence was published showing that the original names matched people connected to Trendsetter Group. In each case the review text, star rating and posting date stayed the same. One 5-star review on the company's Google profile is currently (July 2026) shown under a display name closely matching that of Trendsetter Group Ltd's director.
Trendsetter Group's projects and marketing are led in part by Nikesh (Nik) Gudka. Nikesh Gudka is also the director of Atomic Build Ltd, a separate and now insolvent building company. Atomic Build Ltd has a county court judgement against it for faulty work.
Dodgy reviews and conflict of interest
Changing names of reviewers
Some reviewers for Trendsetter Group Ltd changed their names after evidence was published online showing that the original reviewer names closely matched employees of Trendsetter Group. Nikesh (Nik) Gudka leads projects and marketing for Trendsetter Group Ltd, and is the director of the insolvent Atomic Build Ltd. He appeared to be leading work at Trendsetter Group months before filing for the insovency of Atomic Build, a company that now has a county court judgement against it for faulty work.
A Yell.com user named NikeshG-2 gave a 5-star review to Trendsetter Group, and also identified themselves as part of the Atomic Build Ltd team in a previous review (available as pdf). After being identified as providing a review for Trendsetter Group, the Yell user's name changed to RajeshK-55 and the former review for Atomic Build Ltd was removed, but the review for Trendsetter Group remained in place with identical wording and the same posting date (user profile available as pdf; Trendsetter profile available as pdf). Reviews on Trendsetter Group's Yell.com profile were disabled in approximately October 2023, and remained disabled when checked in July 2026 (Trendsetter on Yell.com).
Similarly, a Yell.com user named MohitS-11 gave a 5-star review to Trendsetter Group (available as screenshot) - this is the same name as a former Atomic Build employee. After being identified as an employee of Atomic Build Ltd, the Yell user's name changed to Samsmith, but the review for Trendsetter Group remained in place with identical wording and the same posting date (user profile available as pdf). MohitS-11 / Samsmith's renamed user profile was still active with the same review when checked in July 2026 (user profile on Yell.com).
July 2026 update: a reviewer's name now matches the company director
A recently identified change: Trendsetter Group's Google profile carries a 5-star review from an account with the display name kiril grube. The review was still in place under that name when checked in July 2026 (review on Google; Trendsetter profile available as pdf - see page 18). The director of Trendsetter Group Ltd, as listed on their Companies House page, is Kirils Grube (sometimes Kiril Grube).
A review with this same wording and 5-star rating has been on Trendsetter Group's Google profile since 2023, at that time displayed under the name kerjuxaxaxa (2023 profile available as pdf - see page 6). The review text, star rating and posting date are unchanged; only the display name is different.
Hiding of negative reviews
In approximately October 2023, Trendsetter Group Ltd disabled reviews on their Yell.com profile (reviews on Trendsetter's Yell.com remained disabled as checked in July 2026). When reviews are disabled, all reviews are removed from the business' profile. Trendsetter Group had at least one negative review on their Yell.com profile, so this remains hidden from public view. However, while reviews are hidden from the business' profile, they remain on the reviewer's Yell.com profile, as can be seen in this negative review for Trendsetter.
Reviews with a conflict of interest
A number of reviewers on Trendsetter Group's Google profile are from people with a conflict of interest towards the company (beyond NikeshG and MohitS as already mentioned above). These reviews could be based on a genuine experience with Trendsetter, but the person providing the review has a conflict of interest (i.e. they are an employee/contractor/associate/friend of the company). For example:
- Erkan Uyanik works for Trendsetter Group, and previously worked for the closely related and now insolvent Atomic Build Ltd. Erkan has provided 5 star reviews for Trendsetter (available as pdf) and for Atomic Build - see reviews on their former website (available as pdf). In June 2023, Erkan's review for Trendsetter Group changed from stating that it was Nikesh's team to stating it was Kiril's team that completed the work: see June 2023 pdf
- Jhonny Silva worked/contracted for Atomic Build Ltd. Jhonny provided 5 star reviews for Trendsetter (available as pdf) and for Atomic Build - see reviews on their former website (available as pdf).
- Viren Gudka and Nikesh Gudka share the same surname and address. Viren has provided a 5 star review for Trendsetter (available as pdf).
Last updated: 19 July 2026